Business Strategy Development
"Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
- G Johnson & K Scholes, Exploring Corporate Strategy
What should your business be doing? What markets offer the best opportunities, now and in the future? What resources do you have with which to pursue these opportunities? What resources do you need? How can you get them and utilise them optimally?
Your business strategy must be specific to you and your organisation, at this time and for the position you find yourself in. This will give you a strategic advantage and enable you to drive your business and benefit from it!
At the same time, however, developing and mapping the strategy, planning how (and when) to do what, writing it down, and working out the financial requirements, implications and potential rewards - this requires a broad range of specialist skills and experience; skills and experience which you may not have, nor in fact need in order to run and grow your business.
We provide specialised support to enable you to develop the unique business strategy which is right for you and your business. Our process typically includes:
- Conduct a situation analysis - where is your business now, your competitors, market conditions and drivers, SWOT analysis;
- Define time-linked objectives - long-term vision for the future, role in society (what you do), goals for the business (financial and strategic), values and tactics;
- Develop the concept plan to implement the strategy and achieve the objectives;
- Evaluate the plan for suitability to your business, feasibility of implementation by your business, and whether it is acceptable for your business.
The strategic plan is typically a high-level plan of what your business intends to do. It should be complemented by a detailed business plan, which will define the "how", "when" and "with what" for internal stakeholders, and will define the expected progress milestones and financial results for external stakeholders.