Tourism Development & Strategic Planning
We undertake strategic development projects on behalf of our clients in the public and private sector. These projects include detailed feasibility studies and analyses, strategic planning for Local and District Municipalities, strategic business planning for tourism and agritourism businesses as well as for commercial manufacturing businesses.
Elements of these projects include:
- Cluster Development in the Agritourism and Tourism Sectors - feasibility studies, product concept development, strategic planning and implementation of agritourism clusters and tourism clusters for SME businesses in South Africa. These projects include market potential research, product concept and market positioning, financial and human capital requirements, marketing plan development, training of cluster participants, financial planning and forecasting, cluster and individual business implementation planning.
- Tourism market research - primary and secondary research into the tourism market in geographic areas, including demand and supply analysis, geographic distribution and seasonality analysis, market potential and gap analysis.
- Agritourism and Tourism product concept development - develop the concept of proposed tourism products to unlock the potential of the underlying natural assets, and meet the requirements of the target markets. The overall development concept also includes conceptualization of the specific attractions and activities offered to visitors.
- Agritourism and Tourism product development plan - the plan of the infrastructure and facilities required for development of tourism products, and the staging of the development to meet funding requirements and provide the appropriate risk-related development strategy.
- Financial scenario planning and analysis - develop the detailed financial scenarios and forecasts for the implementation of the development plan and operation of the business. This scenario planning and forecasting includes initial capital requirements, working capital and operating financial projections using appropriate base financial assumptions.
- Socio-economic and triple-bottom-line analysis - analysis of the socio-economic and triple-bottom-line impacts using input-output multiplier models including Satellite Account, to determine the direct, indirect and induced economic impact of activities, and the direct and indirect employment.
- Spatial analysis and spatial-based strategies - analysis of the spatial distribution of agritourism and tourism products, features and attractions, identification of clusters and themes, and formulation of appropriate development strategies to achieve spatial objectives for placement and distribution of tourism.
- Legal and institutional framework - analysis of the legal and institutional environment and definition of appropriate legal and institutional models and frameworks.
- Overall project management - detailed project and task planning, management of cross-functional and multi-disciplinary project teams to achieve defined project objectives, and provide ongoing project strategic direction.
- Project financial management and control - overall management and control of project budget, finances, invoicing, and final account reconciliation.
- Project reporting and client liaison - reporting on project progress, interim and final report development and production, and quality control. Reporting in both written and presentation format.