Tourism Research
Accurate and current local research is the foundation for the development of realistic and implementable strategic plans in tourism. To support our own strategic tourism projects and our clients in this sector, we conduct focused primary and secondary research into the tourism market in the appropriate geographic areas. This research includes:
- Demand and supply analysis
- Geographic distribution
- Seasonality analysis
- Market / niche market identification and potential research and analysis
- Product / market gap analysis
- Visitor profiles
- Economic impact analysis
- Visitor experience
- Opportunity identification
- Tourism capacity and matching to market
- Limits of acceptable change due to visitor volumes
Research is conducted through electronic channels (telephone, e-mail / internet), face-to-face interviews, and through public surveys and interviews.