We have a fundamental interest in developing tourism, and so we engage in a long-term partnership approach with our clients in the public and private sector to achieve sustainable tourism growth and development. This partnership focuses on strategic planning for tourism development, spatial planning to distribute tourism, product conceptualisation, feasibility studies and business planning, implementation planning, capacity building, application for and securing funding, and strategy implementation.
TOURISM DEVELOPMENT & STRATEGIC PLANNING
We undertake strategic development projects on behalf of our clients in the public and private sector. These projects include detailed feasibility studies and analyses, strategic planning for Local and District Municipalities, strategic business planning for tourism and agritourism businesses as well as for commercial manufacturing businesses.
Elements of these projects include:
TOURISM SECTOR PLANNING
A Tourism Sector Plan (or Responsible Tourism Sector Plan (RTSP) – focusing on Responsible Tourism) “..is an integrated tourism development and marketing plan in harmony with the environment“. It is a strategic plan for the development of the tourism sector within a defined geographic area, and incorporates all the common elements required for a strategic plan, plus a tourism spatial development plan and a strategic environmental assessment (SEA).
The tourism spatial development plan links the tourism development strategy to the spatial features and strengths of the area, as well as the imperatives to distribute tourism within the area and so manage the social and environmental impact of tourism. The SEA identifies environmental factors within the area which are either strengths for tourism, which need to be managed for tourism, or which can derive benefit from the development of tourism.
Our partnership approach to tourism sector planning aims to enable our clients to undertake future revision and review themselves – this ensures that the strategy belongs to the client, can be effectively implemented, and can be revised in the future to adapt to changes in the tourism sector and market.
We also have extensive experience in supporting the implementation of the action plan through capacity building with the responsible staff and officials.
TOURISM CAPACITY BUILDING
The successful implementation of a strategic tourism plan hinges on capacity – having the right people, with the right skills or capability, with sufficient capacity, institutional support and budget.
Through our partnership approach to tourism development, we continually undertake the development of tourism awareness and understanding, skills and capacity within communities, local government officials and staff tasked with the development of tourism. This capacity-building is geared to improve understanding of the tourism system and enhance the implementation of the tourism development actions in their area.
At local government level, the capacity-building program is based on the World Tourism Organisation “Guide for Local Authorities on Developing Sustainable Tourism”, and mentoring the local government staff in the development of specific and implementable tourism marketing and development programs for their area – based on their Responsible Tourism Sector Plan.
PRIMARY TOURISM RESEARCH
Accurate and current local research is the foundation for the development of realistic and implementable strategic plans in tourism.
To support our own strategic tourism projects and our clients in this sector, we conduct focused primary and secondary research into the tourism market in the appropriate geographic areas. This research includes:
- Demand and supply analysis
- Geographic distribution
- Seasonality analysis
- Market / niche market identification and potential research and analysis
- Product / market gap analysis
- Visitor profiles
- Economic impact analysis
- Visitor experience
- Opportunity identification
- Tourism capacity and matching to market
- Limits of acceptable change due to visitor volumes
Research is conducted through electronic channels (telephone, e-mail / internet), face-to-face interviews, and through public surveys and interviews.